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UI/UX Design

UI/UX dizajn koji obožavaju korisnici u BiH

User research, wireframing, prototyping, usability testing, design sistemi. Dizajn koji nije samo lijep — već funkcioniše i konvertuje.

Research
data-driven
Design
pixel-perfect
Test
user-validated
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Prednosti

Šta dobijate sa profesionalnim UI/UX dizajnom?

Od user research-a do pixel-perfect UI-a

User research & analysis

User interviews, surveys, competitor analysis, persona creation. Razumijevanje vaših korisnika — ko su, šta im treba, gdje im smeta. Data-driven decisions umjesto pretpostavki. Identifikujemo pain points prije nego što počnemo dizajnirati.

Wireframing & prototyping

Low-fidelity wireframes za brzo iteriranje. Interactive prototypes u Figmi koji simuliraju real product flow. Testirate dizajn prije developmenta — kliknete button, otvara modal, scroll animacije. Štedi vrijeme i novac.

Visual design & UI

High-fidelity mockups sa pixel-perfect details. Typography, color palettes, iconography, button states, forms, micro-interactions. Modern 2026 design trends — glassmorphism, gradients, smooth animations. Dizajn koji ostavlja impression.

Usability testing

Testing dizajna sa realnim korisnicima prije launcha. User testing sessions sa Maze, Hotjar, ili live interviews. Identifikujemo confusing elements, frustrirajuće flows, i gdje ljudi drop off. Iterative improvement dok UX nije savršen.

Design sistemi

Scalable design systems sa reusable components. Component library, typography scales, color tokens, spacing system, icon sets. Consistency across cijelog produkta. Design handoff za developere je seamless — sve documented.

Conversion optimization

UX optimization specifično za konverzije: clear CTAs, reduced friction u checkout-u, trust signals, product page layouts. A/B testing recommendations. Dizajn koji ne samo što je lijep — već i prodaje.

Design Tools

Tools koje koristimo

🎨

Figma

Industry standard za UI/UX design i collaboration

XD

Adobe XD

Advanced prototyping i auto-animate features

💡

FigJam

Whiteboarding i brainstorming sessions

🧪

Maze

Remote user testing i usability analytics

🔥

Hotjar

Heatmaps i session recordings za existing sites

⚙️

Design Tokens

Scalable design system za developer handoff

Tipovi projekata

Šta možemo dizajnirati?

🛒

E-commerce UI/UX

Product pages, checkout flows, cart optimization, filtering & search, mobile shopping experience. Dizajn koji konvertuje — trustworthy, intuitive, fast.

💼

SaaS Dashboards

Complex data visualization, admin panels, analytics dashboards, user management interfaces. Intuitive navigation kroz kompleksne sisteme.

📱

Mobile App Design

iOS i Android app design, mobile-first UX, touch-friendly interfaces, thumb zones, native patterns. Responsive ili native design.

🎯

Landing Pages

High-converting landing pages: clear hero section, benefit-focused copy layout, trust signals positioning, CTA optimization. Conversion rate optimization.

🎨

Design Systems

Kompletni design sistemi za large products: component libraries, pattern libraries, style guides, brand guidelines. Scalable i maintainable.

🔄

Redesign Projects

UX audit existing sites/apps. Identificiranje problema, modernizacija dizajna, improved usability. Before/after showcases sa measurable improvements.

Šta dobijate

Kompletan UI/UX dizajn paket

Competitor analysis i best practices research
User research (interviews, surveys) ili analytics review
User personas i customer journey mapping
Information architecture i site mapping
User flow diagrams za key actions
Low-fidelity wireframes (desktop & mobile)
High-fidelity mockups u Figmi
Interactive prototypes sa real click-through flows
Usability testing sa target audience
Responsive design (desktop, tablet, mobile)
Design system creation (components, styles)
Typography system i color palette
Custom icon set ili icon library selection
Button states, form designs, error states
Micro-interactions i animation guidelines
Accessibility compliance (WCAG 2.1 AA)
Developer handoff documentation
Design revisions (2-3 rounds included)
Final assets export (SVG, PNG)
Figma source file ownership
Proces

Kako radimo?

Od research-a do production-ready design-a

01

Research & Discovery

Kickoff call za razumijevanje business goals i target audience. Competitor analysis, analytics review (ako postoji), user research. Definisanje project scope i success metrics. Deliverable: Research report i project brief.

02

Wireframing & IA

Information architecture design: site maps i user flows. Low-fidelity wireframes svih key screens. Focus na functionality i content hierarchy. Feedback session i iterations. Deliverable: Approved wireframes.

03

UI Design & Prototyping

Style tiles za visual direction approval. High-fidelity mockups u Figmi — svi screens, responsive variants, design system components. Interactive prototypes. Deliverable: Complete UI design.

04

Testing & Handoff

Usability testing sa real users. Design iterations based na feedback. Developer handoff: design system documentation, component specs, assets export. QA tokom developmenta. Deliverable: Production-ready design.

FAQ

Često postavljena pitanja

Koliko dugo traje UI/UX dizajn proces?

▼
Zavisi od scope-a. Landing page dizajn: 1-2 sedmice. Website (5-10 stranica): 3-5 sedmica. Web aplikacija sa complex flows: 6-10 sedmica. E-commerce shop sa product pages, checkout, dashboards: 8-12 sedmica. Radimo u fazama — dobijate wireframes nakon 1-2 sedmice, UI design nakon 3-4 sedmice. Iterative approach — redovno pokazujemo progress i tražimo feedback.

Šta je razlika između UI i UX dizajna?

▼
UX (User Experience) je kako se korisnik osjeća i kako proizvod funkcioniše: user research, wireframing, user flows, problem-solving. UX odgovara na "kako radi". UI (User Interface) je vizualni dizajn: boje, typography, buttons, layout, animacije. UI odgovara na "kako izgleda". Dobar produkt treba oboje — intuitivnu UX (ljudi znaju šta da kliknu) i atraktivnu UI (proizvod izgleda premium i trustworthy). Mi radimo i UX i UI kao integrated process.

Radite li user research ili samo vizualni dizajn?

▼
Radimo full-spectrum: user research (interviews, surveys), analytics review, competitor analysis, persona creation, user journey mapping — sve prije nego što počnemo dizajnirati. Ovo je opciono — ako imate budget constraints ili poznajete svoje korisnike, možemo skippovati research i ići direktno na dizajn. Ali preporučujemo barem basic research (1-2 dana) jer čak i small insights drastično improve final design. Research saves novac long-term — identificira probleme prije developmenta.

Radite li i development nakon dizajna ili samo dizajn?

▼
Radimo oboje. Opcija 1: Design-only — dobijate Figma files, design system, developer specs, i handoff dokumentaciju. Vi findujete developere. Opcija 2: Design + Development — mi dizajniramo i razvijamo (Next.js, React, Shopify, WordPress, WooCommerce). Seamless process jer designer i developer rade zajedno — no "lost in translation" problem. Većina klijenata bira design + dev jer je jednostavnije — jedan tim, jedan projekt menadžer, jedan timeline.

Koliko revizija dizajna uključate?

▼
2-3 rounds revizija included u svaku fazu. Wireframe faza: 2 runde revizija. UI design faza: 2 runde revizija. Minor tweaks ne računamo kao revision (npr. "pomjeri ovaj button 5px"). Major changes nakon approval-a (npr. "promijenimo cijeli homepage layout") su charged dodatno. Radimo collaborative approach — redovno pokazujemo progress pa velike surprises are rare. Unlimited revisions packages su available za indecisive klijente.

Da li dizajnirate i mobile i desktop verzije?

▼
Da, responsive design je uključen. Dizajniramo desktop (1440px), tablet (768px), i mobile (375px) views. E-commerce shopovi: mobile-first approach jer većina kupaca browse na mobitelu. SaaS apps: desktop-first jer većina users radi na laptopu. Adaptive design za complex apps — neki features su different na mobile (simplified). PWA dizajn ako želite app-like experience na mobitelu. Testiramo na real devices prije handoff-a.

Šta dobijam na kraju projekta (deliverables)?

▼
Complete package: 1) Figma file sa svim screens (desktop, tablet, mobile). 2) Design system sa component library. 3) Interactive prototype. 4) Developer handoff documentation. 5) Assets export (ikone, slike u PNG/SVG). 6) Style guide (typography, colors, spacing). 7) Usability testing report ako radimo testing. 8) Source files ownership — vi imate sve. Možete editovati dizajn, koristiti za budući development, share sa drugim designerima.

Kako radite handoff za developere?

▼
Figma Dev Mode za developer handoff — developeri vide CSS code, measurements, assets, specifications direktno u Figmi. Design system sa componentama i documentation (kako koristiti svaki component). Design tokens za boje, typography, spacing (exportujemo u JSON). Component specs sa all states (default, hover, active, disabled, error). Accessibility notes (keyboard navigation, screen readers). Kickoff call sa development teamom gdje objašnjavamo dizajn decisions. Support tokom developmenta — developeri mogu pitati questions.

Radite li A/B testing i analytics nakon launcha?

▼
Da, nudimo post-launch optimization services. Setup: Hotjar heatmaps, session recordings, Google Analytics event tracking. A/B testing: testiramo različite CTA buttons, headlines, layouts, checkout flows. Usability testing sa real customers. Iterative improvements based na data. Monthly retainer packages: 10-20 sati mjesečno za ongoing optimization. Obično vidimo 15-30% conversion improvement nakon 2-3 mjeseca testiranja i tweaks. UX nije "set and forget" — kontinuirano optimizujemo.

Da li radite redesign postojećih aplikacija ili samo nove projekte?

▼
Radimo oboje. Redesign proces: 1) UX audit trenutnog producta — identificiramo pain points, usability issues, outdated patterns. 2) Analytics review — gdje ljudi drop off, koje features ne koriste. 3) User interviews — frustracije i želje. 4) Redesign proposal sa before/after mockupima. 5) Phased redesign (ako ne želite full rebrand odjednom). Redesign projekti često imaju veći impact jer već imate users i data. Redizajniramo legacy apps da budu modern, fixing UX problems, better conversions.
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