SEO optimizacija koja donosi organski promet

SEO nije instant — expect 3-6 mjeseci za značajne rezultate. Timeline: 1) Mjesec 1-2: Technical i on-page optimization, rankings mogu čak temporary pasti (Google evaluira changes). 2) Mjesec 3-4: Rankings počinju rasti, first page appearances za low-competition keywords. 3) Mjesec 6-12: Significant traffic growth, rankings za competitive keywords, domain authority improvement. Long-tail keywords rankaju brže (1-3 mjeseca), competitive keywords sporije (6-12+ mjeseci). SEO je long-term investment — nakon 12 mjeseci vidite compound growth. Faktori koji utiču: konkurencija, domain age, existing backlinks, content quality, consistency.

SEO (organic) vs Google Ads (paid): SEO — free clicks, long-term results, takes 3-6 mjeseci, compound growth, credibility (ljudi vjeruju organic results), no ongoing costs nakon što postignete rankings. Google Ads — instant results, pay per click, stops when you stop paying, good za testing keywords ili immediate traffic. Best approach: kombinirajte oboje. Google Ads za instant results i keyword testing, SEO za long-term sustainable traffic. SEO has better ROI long-term — plaćate jednom za optimization, dobijate traffic mjesecima/godinama.

Radimo full-spectrum SEO: 1) Technical SEO — site speed, mobile optimization, indexing errors, sitemaps, structured data, Core Web Vitals. 2) On-page SEO — keyword optimization (titles, metas, content), internal linking, image optimization, URL structure. 3) Content SEO — content creation/optimization, blog posts, pillar pages, keyword-targeted copy. Možemo pisati content ili optimizovati vaš existing content. 4) Off-page SEO — link building strategy i execution (guest posts, outreach, broken link building). 5) Local SEO — Google Business Profile, citations, reviews (ako je relevant). 6) Analytics — tracking, reporting, continuous optimization. Kompletan package, ne samo "meta tag changes".

Depends na konkurenciji i budgetu, ali realistic expectations: Mjesec 1-3: Focus na 20-30 core keywords (commercial intent). Mjesec 3-6: Expansion na 50-100 keywords (mix of commercial i informational). Mjesec 6-12: 100-500+ keywords ukupno (long-tail + core). Ali fokus nije na broj keywords — fokus na pravi keywords koji donose revenue. Bolje rankovati 10 high-intent keywords koji konvertuju nego 100 informational keywords koji donose traffic ali ne prodaju. Radimo keyword prioritization based na: search volume, competition, commercial intent, i vaš business goals. Monthly tracking za top 50-100 keywords.

Niko ne može garantovati specifične rankings jer Google algorithm je constantly changing i niko osim Google-a ne kontroliše rankings. Ali možemo garantovati: 1) Best practices implementation — sve što radimo je proven SEO strategy. 2) Measurable progress — month-over-month improvement u rankings i traffic. 3) Transparency — monthly reports pokazuju exactly šta radimo i šta postižemo. Realistic outcome: Za low-competition keywords — first page za 3-6 mjeseci. Za medium competition — first page za 6-12 mjeseci. Za high competition — top 3 pages za 6-12 mjeseci, first page za 12-24 mjeseca. Radimo data-driven SEO — ako strategy ne radi, pivotujemo based na analytics.

Link building je proces dobijanja backlinks (linkova sa drugih sajtova ka vašem). Google gleda backlinks kao "votes of confidence" — što više quality linkova, to veći domain authority i bolji rankings. White-hat link building (mi radimo): guest posting na relevantnim blogovima, broken link building, resource page outreach, digital PR, brand mentions, partnerships. Ovo je legitiman i Google-approved. Black-hat link building (mi NE radimo): kupovina linkova, link farms, spam comments, private blog networks. Ovo može rezultovati Google penalty-ima. Fokus na quality over quantity — jedan link iz autoritativnog sajta vredi više od 100 linkova iz spam sajtova. Link building traje — gradimo 5-20 quality links mjesečno depending na strategy.

Da, local SEO je essential za businesses sa physical locations. Local SEO uključuje: 1) Google Business Profile optimization — complete profile, photos, posts, categories, Q&A. 2) Local citations — Yelp, Facebook, Apple Maps, industry directories. NAP consistency (Name, Address, Phone) across all platforms. 3) Local keywords — "frizer Sarajevo", "web dizajn Banja Luka". 4) Location pages — dedicated pages za svaku lokaciju ako imate multiple locations. 5) Customer reviews — strategija za dobijanje Google reviews i responding na them. 6) Local link building — linkovi iz local news sites, chambers of commerce, local partnerships. 7) Google Maps optimization — ranking factors za Map Pack results. Local SEO results su brži od regular SEO — možete vidjeti first page rankings za "near me" searches za 1-3 mjeseca.

Ključni KPI-ji koje pratimo: 1) Keyword rankings — top 10, top 20, top 50 positions za target keywords. Month-over-month improvement tracking. 2) Organic traffic — users from Google organic search. Session growth, page views, bounce rate improvement. 3) Organic conversions — sales, leads, signups from organic traffic. Revenue attribution. 4) Click-through rate (CTR) — koliko ljudi klikaju na vaše results u search results. 5) Domain Authority — Ahrefs Domain Rating ili Moz Domain Authority score. 6) Backlinks — number i quality of new backlinks. 7) Core Web Vitals — LCP, FID, CLS scores. 8) Pages indexed — koliko stranica je Google indexovao. Monthly reports sa all these metrics + insights šta radimo next month. Google Analytics 4 i Search Console dashboards za real-time visibility.

Radimo oboje: 1) Content optimization — uzimamo vaš existing content i optimizujemo za target keywords (titles, metas, H-tags, keyword density, internal links, readability). 2) Content creation — pišemo nove blog posts, product descriptions, landing pages. SEO-optimized content writing sa keyword research, competitor analysis, search intent matching. 3) Content refresh — uzimamo old blog posts koji su izgubili rankings i refreshujemo sa updated info, new keywords, better formatting. Content writing može biti part of SEO package ili separate service depending na vaše potrebe. Cijena zavisi od volume-a — monthly blog posts (4-8 artikala), one-time content overhaul, ili ongoing content strategy.

SEO nije "set and forget" — trebate ongoing maintenance: 1) Competitor pressure — konkurenti također rade SEO, mogu vas prestignu ako stanete. 2) Algorithm updates — Google mijenja algorithm 500+ puta godišnje. Major updates mogu uticati na rankings. 3) Content decay — old content gubi rankings over time ako nije refreshovan. 4) New keywords — možete continuous expandovati na nove keywords. 5) Link building — backlinks se degraduju over time (some sites go down, remove links). Trebate continuous link acquisition. Nakon što postignete rankings, možete reduce SEO investment (npr. sa full-time na maintenance plan — 10-20 sati mjesečno). Ali completely stopping SEO može rezultovati gradual ranking loss over 6-12 mjeseci. Maintenance SEO je much cheaper od initial optimization.