Optimizacija konverzija
koja maksimizira povrat na investiciju
Profesionalna optimizacija konverzija sa A/B testiranjem, landing page optimization i UX improvements. Data-driven pristup koji donosi 30-80% više konverzija i maksimalni ROI.
Kako radimo
Data-driven CRO pristup sa continuous testing i optimization
Conversion audit
Detaljni audit: Google Analytics 4, funnel analysis, heatmaps, session recordings i identifikacija bottle necks.
A/B testing
Sistemsko A/B testiranje: headlines, CTAs, layouts, copy - implementacija winning variants.
Landing page optimization
High-converting landing pages sa clear value proposition, social proof i persuasive CTAs.
User testing
Usability testovi, user surveys, customer interviews - identifikacija user pain points.
Checkout optimization
Smanjenje cart abandonment: simplified checkout, guest checkout, trust signals.
UX/UI improvements
Fast page speed, mobile optimization, personalizacija - boosted relevance = higher conversions.
Šta testiramo
A/B testing svih ključnih elemenata za maksimalne konverzije
Headlines & Value Props
Testing različitih value propositions - razlika između 2% i 8% conversion rate.
CTA Buttons
Button text, color, size, placement - 20-40% lift sa optimizovanim CTAs.
Forms & Lead Capture
Broj fields, layout, validation - reduce friction & anxiety.
Product Pages
Images, videos, descriptions, pricing display - optimizing za impulse purchase.
Checkout Flow
Broj steps, guest checkout, payment methods, trust badges.
Social Proof
Testimonials, reviews, trust badges - 15-30% conversion lift.
CRO tools & platforms
Koristimo najbolje CRO tools za analizu, testing i optimization
Google Analytics 4
Custom events, conversion funnels, ecommerce tracking, user flow analysis.
Heatmaps & Recordings
Hotjar, Microsoft Clarity - visual insights o user behaviour.
A/B Testing Platforms
Google Optimize, VWO, Optimizely za split tests i statistical analysis.
Landing Page Builders
Unbounce, Instapage - quick high-converting landing pages.
User Feedback Tools
Surveys, NPS scores, post-purchase feedback - qualitative insights.
Speed Optimization
GTmetrix, PageSpeed Insights - fast load times za više konverzija.
Šta je uključeno
Kompletna CRO usluga sa svim potrebnim komponentama
Proces rada
Strukturiran CRO pristup koji garantuje optimalne rezultate
Audit & Analysis
Detaljni conversion audit: Analytics review, funnel analysis, heatmaps, session recordings. Identifikujemo gdje gubite kupce i zašto.
Testing Strategy
Kreiramo A/B testing strategiju: Prioritizacija testova, hypothesis creation, test design. Focus na high-impact changes.
Implementation
Implementacija optimizacija: Landing page redesign, CTA optimization, checkout improvements, speed optimization. Launch A/B testova.
Testing & Iteration
Running testova, praćenje results, implementacija winners. Continuous improvement cycles sa 5-10 testova mjesečno.
Česta pitanja
Odgovori na najčešća pitanja o optimizaciji konverzija
Koliko košta Optimizacija konverzija?
Basic audit i quick wins: 1.200-2.000 KM (one-time). Mjesečni CRO program: 2.000-3.200 KM/mjesec (audit, A/B testing, landing page optimization, monthly reporting). Enterprise continuous optimization: 4.000-8.000 KM+/mjesec (dedicated CRO specialist, 10+ testova mjesečno, advanced personalization).
Koliki lift u konverzijama mogu očekivati?
Prosječan lift nakon 3-6 mjeseci CRO programa je 30-80% increase u conversion rate. Npr: ako imate 2% conversion rate, nakon optimizacije možete očekivati 2.6-3.6%. Za e-commerce sa 100.000 KM monthly revenue, to je 30.000-80.000 KM dodatnog revenue godišnje. Rezultati zavise od starting point-a.
Koliko dugo traje da vidim rezultate?
Quick wins (low-hanging fruit): 2-4 sedmice - npr. fixing broken checkout flow, adding trust badges, improving CTAs. A/B testing results: 2-4 sedmice po testu (needs statistical significance - min 1000-2000 conversions). Continuous program shows compounding results: after 6 mjeseci očekujte 30-50% lift, after 12 mjeseci 50-100%+ lift.
Šta je A/B testing i kako radi?
A/B testing: Pokazujemo 50% visitors verziju A (original), 50% verziju B (variation). Mjerimo koja verzija ima higher conversion rate. Npr: test button color (red vs green). After 2 sedmice, zeleni button ima 5.2% conversion, red 4.1% (statistical significance). Implementiramo zeleni. Continuous testing sa 5-10 testova mjesečno compound-uje rezultate.
Da li trebam puno traffica za A/B testing?
Za statistički valid results: minimum 1000-2000 conversions po testu (ne visitors, nego conversions). Ako imate 2% conversion rate, to je 50.000-100.000 visitors. Sa manjim trafficom: fokus na high-impact changes, run testove longer (4-6 sedmica), prioritize kvalitativne improvements (heatmaps, user testing) prije kvantitativnih.
Koje stranice trebam optimizovati prvo?
Prioritization based on traffic & impact: (1) Homepage (najviše traffica). (2) Product/service pages (high-intent visitors). (3) Checkout page (closest to conversion). (4) Landing pages za paid ads (plaćate za traffic). (5) Blog posts koji drive most traffic. Focus na stranice sa highest traffic * conversion rate - biggest ROI opportunity.
Kako mjerite success CRO programa?
Tracking multiple metrics: Primary: Conversion rate (target: +30-80% lift). Revenue per visitor (RPV). Cart abandonment rate (target: 70% → 50%). Secondary: Bounce rate, time on page, pages per session, form completion rate. Kvalitativni: User satisfaction scores, usability test results. Monthly reporting dashboard sa all metrics + ROI calculation.
Šta je razlika između CRO i UX dizajna?
UX dizajn: Fokus na user experience, usability, intuitivnost - "making things easy". CRO: Fokus na conversions, persuasion, business goals - "making things sell". Best results dolaze od kombinacije: UX dizajn kreira smooth experience + CRO optimizuje za conversion points. Mi radimo oba - UX improvements za better experience + CRO tactics za higher conversions.
Da li radite i speed optimization?
Da! Page speed je ključan za conversions - svaka sekunda delay = 7% fewer conversions. Mi optimizujemo: Image compression, lazy loading, minify CSS/JS, server response time, CDN setup, caching strategies. Target: <3s load time (Google standard). Speed optimization je dio CRO paketa, jer faster site = higher conversions.
Mogu li započeti sa manjim budgetom?
Apsolutno! Start sa Basic CRO audit (1.200-2.000 KM one-time): identifikujemo top 10 issues i quick wins. Dobijete actionable report sa prioritizovanim recommendations. Možete implementirati intern ili hire nas za implementation. After seeing results, scale sa continuous monthly program. Low-budget alternativa: DIY sa našim consulting sessions (400-600 KM/sat).
Spremni da maksimi zirate konverzije?
Kontaktirajte nas za besplatnu konsultaciju i CRO audit.
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