Google Ads kampanje koje donose instant rezultate

Google Ads je pay-per-click (PPC) — plaćate samo kada neko klikne na ad. Cost per click (CPC) zavisi od konkurencije u vašoj industriji: Low competition keywords (npr. niche products): 0.20€-1€ per click. Medium competition (npr. clothing, electronics): 1€-3€ per click. High competition (npr. insurance, lawyers, real estate): 3€-10+ per click. Monthly budget: Minimum 300-500€ za testiranje. Optimalno 1000-3000€ za measurable results. Large e-commerce 5000€+ za scaling. Plus management fee (mi naplaćujemo): Setup fee (one-time) + monthly management (percentage of ad spend ili fixed fee). ROI je ključan — ako trošite 1000€ i vraćate 3000€ revenue, isplativo je.

Google Ads donosi instant traffic — ads se pokazuju čim se campaign launch-uje. Timeline: Dan 1-7: Campaign learning phase — Google AI uči ko klikće i konvertuje. Expect higher CPC, lower conversions. Sedmica 2-4: Optimization period — mi adjustujemo bids, keywords, ads based na performance data. Conversions stabilizuju. Mjesec 2-3: Mature campaigns — consistent performance, predictable CPA/ROAS. Scalable. Ali "rezultati" = conversions (sales, leads), ne samo clicks. Conversions depend na: landing page quality, offer competitiveness, targeting accuracy. Expect 4-8 sedmica za consistent profitable campaigns. Fast industry (e-commerce, local services) vidi results brže. Slow industry (B2B, high-ticket) traje longer.

Google Ads (paid) vs SEO (organic): Google Ads — instant results (traffic isti dan), pay per click, appears at top of search results sa "Ad" label, stops when you stop paying, easy testing, flexible targeting, best za immediate results i testing keywords. SEO — takes 3-6 mjeseci, free clicks (no per-click cost), appears below ads u organic results, long-term sustainable traffic, credibility (people trust organic more), compound growth. When to use: Google Ads — launching new product, need immediate sales, testing market, seasonal campaigns, competitive keywords gdje ne možete organically rankati. SEO — long-term strategy, building authority, sustaining traffic without ongoing ad spend. Best approach: kombinirajte — Google Ads za instant results dok SEO radi.

Key metrics koje pratimo: 1) Conversions — number of sales/leads/signups generated. Most important metric. 2) Cost Per Acquisition (CPA) — koliko košta jedna conversion. Target: lower than customer lifetime value. 3) Return on Ad Spend (ROAS) — revenue / ad spend. Target: 3:1 ili više (za svaki 1€ spent, dobijate 3€ revenue). 4) Click-Through Rate (CTR) — impressions vs clicks. Higher CTR = more relevant ads. 5) Quality Score — Google rating (1-10) based na ad relevance, landing page, CTR. Higher = lower CPC. 6) Impression Share — koliko često se vaši ads pokazuju vs competitors. Monthly reports sa all metrics + insights šta radimo za improvement. Google Analytics 4 integration za full funnel tracking.

Da, Google Shopping Ads su essential za e-commerce. Setup proces: 1) Google Merchant Center account creation i verification. 2) Product feed upload (titles, descriptions, prices, images, GTINs) — možemo ručno ili auto-sync sa WooCommerce/Shopify. 3) Feed optimization — titles optimizovani za keywords, high-quality images, competitive pricing. 4) Shopping campaigns creation — product groups, bidding strategy, budget. 5) Performance Max campaigns — Google AI optimizes across all channels. Shopping Ads benefits: Visual product listings (image, price, reviews) direktno u search results. Higher CTR od text ads za product searches. Qualified traffic (people see price before clicking). Google Shopping shows na Google Search, Google Images, Google Shopping tab, partner websites. Essential za retail, e-commerce. Management uključuje: feed optimization, bid management, negative keywords, product group segmentation, performance tracking.

Quality Score je Google rating (1-10) za svaki keyword — mjeri ad relevance, landing page experience, expected CTR. Zašto je važan: 1) Lower CPC — higher Quality Score = lower cost per click. Npr. Quality Score 8 može imati 50% lower CPC od Quality Score 4 za isti keyword. 2) Better ad positions — higher Quality Score = better ad rank (može biti position 1 sa lower bid). 3) Eligibility — very low Quality Score može prevent ads od showing. Kako ga poboljšati: 1) Ad relevance — keywords u ad copy, match search intent. 2) Landing page quality — fast loading, mobile-friendly, relevant content, clear CTA. 3) Expected CTR — write compelling ad copy, use ad extensions, test variations. Mi optimizujemo Quality Score kroz: keyword grouping (tight ad groups), ad copy testing, landing page recommendations, negative keywords (filter irrelevant traffic).

Da, remarketing (retargeting) je essential — targeting users koji su posjetili sajt ali nisu konvertovali. Remarketing types: 1) Standard remarketing — Display ads za past website visitors across Google Display Network. 2) Dynamic remarketing — shows exact products/services viewed (especially powerful za e-commerce). 3) RLSA (Remarketing Lists for Search Ads) — bid adjustments za past visitors when they search again. 4) Video remarketing — YouTube ads za past visitors. 5) Shopping cart abandonment — targeting users koji su dodali u cart ali nisu completed purchase. Setup: Google Tag installation, audience creation (30 days, 90 days, cart abandoners, product viewers), ad creation, bidding strategy. Remarketing usually ima much lower CPA jer targeting warm audience — already familiar sa brand. Typical conversion rate 2-5x higher od cold traffic.

Zavisi od campaign goals i data availability: Manual bidding — mi manually setujemo max CPC za svaki keyword/ad group. Best za: new campaigns (dok Google AI learns), campaigns sa low conversion volume, tight budget control, very competitive keywords gdje želimo precise control. Automated bidding (Smart Bidding) — Google AI automatically adjusts bids za maximize results. Types: Target CPA (Google targets specific cost per acquisition), Target ROAS (targets return on ad spend), Maximize Conversions (get most conversions within budget), Maximize Clicks (get most clicks within budget). Best za: campaigns sa sufficient conversion data (30+ conversions/month), scalable budgets. Mi kombinujemo — startujemo sa Manual CPA bidding da buildujemo conversion data, zatim switchujemo na Target CPA/ROAS kada ima dovoljno data za Google AI. Regular bid adjustments based na: device performance, location, time of day, audience segments.

Da, continuous A/B testing je essential za optimization. Ad copy testing: Kreiramo 3-5 ad variations per ad group — testing different headlines, descriptions, CTAs. Google automatically rotates ads, pokazuje best performers more often. Monthly ili kada ima statistical significance replacujemo losing ads sa new variations. Testing elements: headlines (benefit-focused vs feature-focused), descriptions (urgency vs social proof), CTAs ("Kupite sada" vs "Saznajte više"), offers (discount vs free shipping). Landing page testing: Možemo A/B testirati landing pages (if you have tools like Google Optimize, Unbounce, VWO). Testing elements: headlines, hero images, CTA buttons (color, text, placement), form fields (short vs long), trust signals (testimonials, badges). Campaign Experiments: Google Ads Campaign Experiments feature — test bid strategies, targeting changes, ad formats on % of traffic prije full rollout. Data-driven decisions — ne guesswork.

Da, ali expectations moraju biti realistic. Sa small budget (300-500€/mjesečno): Focus na: 1) Long-tail, low-competition keywords — lower CPC, higher intent (npr. "kupi crvene Nike patike veličina 42" umjesto "patike"). 2) Exact match keywords — less broad reach ali more qualified traffic. 3) Location targeting — samo vaš grad/regija (lower competition). 4) Search Ads only — skip Display/YouTube na početku (lower intent). 5) Negative keywords — aggressively filter irelevant traffic. Realistic expectations: 300€ budget / 1€ CPC = ~300 clicks. Conversion rate 2-5% = 6-15 conversions. Ako je CPA target 50€, to je 6 conversions = 300€ spend. Break-even. Ali mali budget = slower learning, longer optimization timeline. Nakon 2-3 mjeseca kada optimizujemo campaigns, ROI improves pa možete scale budget. Alternative: Start/stop campaigns — runajte samo high seasons ili promotions. Google Ads je scalable — startujte small, scale što ROI proves out.