Branding koji kreira
nezaboravne brandove u BiH
Profesionalni branding: brand strategija, logo design, vizualni identitet, brand guidelines. Kreiranje snažnog brand identiteta koji diferencira vaš biznis i gradi brand loyalty.
Brand discovery, positioning, logo design (3-5 concepts), color palette, typography, comprehensive guidelines (40-60 stranica), marketing collateral. Full ownership - svi source files.
Šta dobijate sa našim Brandingom
Full-service branding: od strategije i research-a do logo designa, brand identiteta i implementacije
Brand strategy & positioning
Definisanje brand positioning-a: target audience personas, competitor analysis, market positioning, unique value proposition. Brand archetype development, brand values & personality definition, tone of voice guidelines, messaging framework. Brand story crafting - compelling narrative koji rezonira sa vašim customerima i diferencira vas od konkurencije.
Logo design & visual identity
Profesionalni logo dizajn: 3-5 initial concepts, multiple revisions, final logo u svim varijacijama (horizontal, vertical, icon-only, monochrome). Kompletni vizualni identitet: color palette (primary, secondary, accent colors sa exact codes), typography system (headings, body, display fonts), iconography, patterns, textures. All formats: AI, EPS, SVG, PNG.
Brand guidelines & manual
Detaljni brand guidelines document (40-60 stranica PDF): logo usage rules (minimum sizes, clear space, placement), color specifications (RGB, CMYK, HEX, Pantone), typography guidelines, imagery & photography style, dos & don'ts, examples of correct/incorrect usage. Comprehensive manual za consistent brand application across svih touchpointa.
Brand naming & messaging
Brand naming za nove businesses ili products: brainstorming sessions (50-100 name ideas), shortlist creation (10-15 finalists), domain availability check, trademark screening, linguistic/cultural testing. Messaging development: tagline, elevator pitch, value proposition statement, key messages za different audiences, brand storytelling framework.
Marketing collateral design
Dizajn svih marketing materijala u brand identity-u: business cards, letterheads & envelopes, email signatures, social media templates (Instagram, Facebook, LinkedIn post templates), PowerPoint/Keynote presentation templates, brošure & flyers, packaging design, branded merchandise (t-shirts, mugs, tote bags), vehicle wraps.
Brand rollout & implementation
Launch support: website redesign sa new branding, social media rebranding (profile pictures, covers, highlights), office signage & environmental graphics, employee onboarding materials, brand launch campaign strategy. Training vaшeg tima: how to use brand assets properly, maintain brand consistency, approve third-party work. Ongoing brand support & consultation.
Vrste branding projekata
Od startup branding-a do corporate rebrandinga - prilagođen pristup za svaki tip biznisa
Startup Branding
Brand identity za nove startups: naming, logo, minimal viable brand identity za launch. Focus na memorable, scalable branding koje raste sa company-em. Budget-friendly packages sa core essentials: logo, colors, basic guidelines, business cards, website-ready assets.
Rebranding
Brand refresh ili full rebrand za established businesses: modernizing outdated identity, reflecting business evolution/pivots, mergers & acquisitions rebranding. Careful transition strategy - updating brand while retaining brand equity & customer recognition. Migration plan za existing assets.
Corporate Branding
Professional B2B branding za consultancies, agencies, professional services, tech companies. Focus na trust, credibility, expertise positioning. Conservative ali modern aesthetic. Comprehensive brand system sa sub-brands, divisions, product lines. Extensive guidelines (100+ stranica).
E-commerce & Product Branding
Brand identity za e-commerce stores, consumer products, DTC (direct-to-consumer) brands. Focus na packaging design, unboxing experience, social media presence, influencer-friendly aesthetics. Trendy, visual-first branding optimizovano za Instagram/TikTok appeal.
Personal Branding
Brand identity za entrepreneurs, consultants, coaches, influencers, public speakers, freelancers. Logo/wordmark design, personal brand colors, social media templates, pitch deck templates, business cards, email signatures. Professional ali personable aesthetic koji reflektuje individual personality.
Lifestyle & Creative Branding
Brand identity za fashion, beauty, wellness, hospitality, restaurants, creative agencies. Focus na aesthetic appeal, emotional connection, lifestyle positioning. Photography-driven brand identity, premium feel, trendsetting design. Packaging kao key brand touchpoint.
Šta je uključeno u Branding projekat
Kompletna branding usluga - od discovery-a do finalnih deliverablesa i launch support-a
Sve usluge dostupne na upit
Kontaktirajte nas za detaljnu ponudu prilagođenu vašim potrebama i budžetu
Naš Branding proces
Od discovery-a i research-a do design-a, guidelines-a i brand launch-a
Discovery & Research
Brand discovery workshop: deep dive u vaš biznis, industry, target customers, competitors, i goals. Stakeholder interviews, customer research, market analysis. Definisanje brand archetype (12 brand archetypes - Hero, Innocent, Explorer, etc.), brand values, personality traits, i positioning. Competitor audit (visual identity, messaging, positioning) da identifikujemo differentiation opportunities. Output: Brand brief document sa key insights.
Strategy & Messaging
Development brand strategije: mission, vision, values statements, target audience personas, positioning statement, unique value proposition. Messaging framework: key messages za different audiences, tone of voice guidelines, brand story narrative. Tagline i elevator pitch development. If needed, brand naming - brainstorming, shortlisting, trademark/domain checking. Presentation brand strategije za approval.
Visual Exploration & Concepts
Mood boarding: visual direction exploration - 2-3 different aesthetic approaches (e.g. modern/minimal vs bold/playful vs classic/elegant). Logo design: 3-5 initial logo concepts sa različitim approaches. Presentation concepts sa rationale - why svaki concept fits brand strategy. Vi birate preferred direction. Refining odabrani concept kroz 2-3 revision rounds sa vašim feedbackom.
Identity Development & Guidelines
Full visual identity development: finalizacija loga u svim variations, kreiranje color palette (testing colors across media), typography system selection, iconography i graphic elements design, imagery/photography style definition. Kreiranje brand guidelines document (40-60 pages) sa comprehensive usage rules, examples, dos & don'ts. Testing brand across applications - mockups of business cards, website, social media, packaging.
Često postavljana pitanja
Sve što trebate znati o Brandingu
Koliko košta branding projekt?
Cijena zavisi od scope-a projekta i complexity branda. Basic logo design only: €800-1500 (3-5 concepts, revisions, final files). Startup branding package (logo + minimal identity): €2000-3500 (logo, colors, basic typography, simple guidelines, business cards, social media templates). Full brand identity: €4000-7000 (complete strategy, logo, full visual identity system, comprehensive guidelines, marketing collateral set). Enterprise/corporate branding: €8000-15,000+ (extensive research, naming, complex brand architecture, sub-brands, 100+ page guidelines). Rebranding projects: similar pricing ali često higher jer include transition/migration strategy. Sve cijene su na upit - šaljemo custom proposal nakon discovery call gdje razumijemo vaše potrebe. Packages su flexible - možemo add/remove deliverables da fit budžet.
Koliko dugo traje branding projekt?
Zavisi od scope-a i broj revision rounds. Logo design only: 2-3 sedmice (concept creation, revisions, finalization). Startup branding package: 4-6 sedmici (discovery, strategy, logo design, basic identity, guidelines). Full brand identity: 8-12 sedmici (comprehensive research, strategy development, full identity system, extensive guidelines, collateral design). Enterprise branding: 3-6 mjeseci (extensive stakeholder input, multiple brand elements, sub-brands, rollout planning). Timeline breakdown: Discovery & Research (1-2 sedmice), Strategy & Messaging (1-2 sedmice), Visual Exploration (2-3 sedmice), Identity Development (2-4 sedmice), Guidelines & Finalization (1-2 sedmice). Revision rounds add time - mi uključujemo 2-3 revision rounds u timeline, dodatne revisions extend project. Rush projects možemo fast-track za +30-50% premium.
Šta je razlika između loga i brand identiteta?
Logo je samo jedan element brand identiteta - visual symbol ili wordmark koji represents vaш brand. Logo design uključuje samo kreiranje logo marke. Brand identity je much broader - sveobuhvatni vizualni sistem koji uključuje: Logo (primary mark), Color palette (brand colors), Typography (fonts), Iconography & graphic elements, Photography & imagery style, Patterns & textures, Application examples (business cards, website, packaging). Brand strategy ide još dalje - to je foundation PRIJE vizualnog identiteta: Brand positioning, Target audience, Messaging & tone of voice, Brand values & personality, Brand story. Analogy: Logo je kao outfit koji nosite jednom. Brand identity je vaš entire wardrobe + style guidelines. Brand strategy je vaša personality koja determines šta nosite. Za successful branding trebate all three - strategija informiše identitet, identitet diktira kako logo i svi vizualni elementi izgledaju.
Da li pružate i naming usluge?
Da! Brand naming je often prvi step za startups ili new product launches. Naš naming process: (1) Naming brief - understanding biznisa, target audience, desired brand personality, availability requirements (domain, trademark). (2) Brainstorming - generisemo 50-100+ name ideas kroz different approaches: descriptive names, invented words, compound words, acronyms, foreign words, metaphorical names. (3) Shortlist - filteriramo down na 10-15 finalists koji najbolje fit brief. (4) Screening - domain availability check (.com, local TLDs), basic trademark screening, linguistic testing (does name mean something weird u drugim jezicima?), Google search (existing usage). (5) Presentation - presenting 5-7 top names sa rationale, domain options, potential taglines. (6) Finalization - client selects name, mi registrujemo domain ili recommend trademark attorney. Naming projects cost €1500-3000 ovisno o complexity i number of iterations. Često kombinujemo naming + logo design u package.
Dobijam li vlasništvo nad logom i brand elementima?
Da, full ownership transfer po završetku projekta i payment-a. Vi dobijate: (1) Copyright assignment - full intellectual property rights za logo i sve custom brand elements koje smo kreirali. (2) Source files - radni fajlovi (Adobe Illustrator, Photoshop, Figma, Sketch) - možete dalje editovati ili hire drugog dizajnera za future work. (3) All formats - vector (AI, EPS, SVG za scalability), raster (PNG, JPG u different sizes), PDF print-ready files. (4) Font licenses - ako koristimo premium fonts, either transferujemo license ili preporučujemo where/how to purchase. (5) Brand guidelines - PDF sa svim pravilima kako koristiti brand. Jedini exception: Stock photography/illustrations - ako koristimo stock images u mockups, trebate purchase separate license ako želite use u production. Mi obično označimo što je custom vs stock. Nakon projekta, vi ste full owners - možete modify, sell, license brand kako želite. Mi zadržavamo right da showcase project u našem portfolio (unless you request NDA/confidentiality).
Mogu li dobiti samo logo bez full brandinga?
Da, nudimo standalone logo design service. Logo-only package uključuje: (1) Brand discovery call - razumijevanje biznisa i target audience da inform logo design. (2) 3-5 logo concepts - različiti design directions za izbor. (3) 2-3 revision rounds - refining preferred concept. (4) Final logo u variations: full color, monochrome (black/white), horizontal/vertical layouts ako applicable. (5) All file formats: AI, EPS, SVG (vector), PNG, JPG (high-res raster). (6) Basic usage guidelines - simple 1-2 page PDF sa minimum sizes, clear space, color codes. Cost: €800-1500 ovisno o complexity. Međutim, preporučujemo barem minimal brand identity package (logo + colors + typography) jer logo alone nije dovoljan za consistent brand presence - trebate defined colors i fonts za website, business cards, social media. Minimal package adds samo €500-1000 ali gives you complete starter brand identity kit. Možete kasnije upgrade na full brand guidelines i additional collateral kada budget dozvoli.
Radite li rebranding za postojeće kompanije?
Da, rebranding je značajan dio našeg rada. Razlozi za rebrand: (1) Outdated identity - vaš brand izgleda dated, ne competitive. (2) Business evolution - pivotirali ste u novi direction, expanded offering, changed target market. (3) Mergers & acquisitions - combining two brands ili creating new unified identity. (4) Reputation refresh - distancing from negative associations. (5) Market repositioning - targeting premium market pa brand treba look more upscale. Rebranding process similar kao new branding ali sa added considerations: (1) Brand equity audit - što od existing branda vrijedi zadržati (brand recognition, positive associations, loyal customers)? (2) Transition strategy - how to migrate from old na new brand without confusing customers. (3) Communication plan - announcing rebrand, explaining why, maintaining trust. (4) Rollout phasing - updating all touchpoints (website, social media, signage, packaging, marketing materials) in coordinated manner. (5) Legacy support - handling old brand materials, redirects, transition period. Rebranding cost similar ili slightly higher od new branding (€4000-10,000+) zbog complexity. Timeline 8-16 sedmici.
Kako izgleda collaboration process?
Structured process sa clear milestones i feedback loops. (1) Kickoff meeting - 1-2h brand discovery workshop (video call ili in-person ako local). Razgovaramo o biznisu, customers, competitors, goals, preferences. (2) Research & strategy phase - mi radimo homework: market research, competitor analysis, mood boarding. Vi dobijate questionnaires za feedback. Deliverable: Brand strategy presentation (PDF + video call walkthrough). (3) Concept presentation - showing 3-5 logo concepts sa rationale. Vi date feedback - which direction preferirate, what to tweak. (4) Revision rounds - 2-3 rounds where refining preferred concept. Feedback via email, comments on designs, or calls. (5) Finalization - presenting full brand identity i guidelines. Final approval call. (6) File delivery - organized Dropbox/Google Drive folder sa svim assets + walkthrough. Tools: Communication via email, Slack, WhatsApp. File sharing via Dropbox, Google Drive, WeTransfer. Design presentations via PDF ili interactive link (Figma prototypes). Check-ins: weekly status updates, major milestone meetings. Your involvement: ~5-8 hours total (kickoff, feedback sessions, approvals) throughout project.
Mogu li vidjeti vaš portfolio primjer branding projekta?
Da! Imamo portfolio sa previous branding projects across different industries: tech startups, e-commerce brands, hospitality, professional services, healthcare, food & beverage. Portfolio includes: (1) Case studies - showing full brand evolution: before/after, strategy insights, design process, final deliverables. (2) Logo showcases - logo designs u different styles: minimal/modern, playful/friendly, classic/elegant, bold/edgy. (3) Full brand identity examples - color palettes, typography systems, brand guidelines pages, marketing collateral applications. (4) Industry-specific work - možete vidjeti kako approach-ujemo different industries (npr. healthcare branding je different od startup branding). Portfolio sharing: šaljemo custom portfolio selection relevantnu za vaš industry i project type na discovery call. Također možemo arrange reference calls sa previous clients da čujete njihovo iskustvo. Confidential projects: neki high-profile clients have NDAs pa ne možemo publicly show - but možemo share under NDA. Na initial call pokazujemo 3-5 most relevant projekata za vaš need da dobijete feel za naš style i quality level.
Šta ako mi se ne sviđa nijedan logo concept?
Rare situation ali imamo protocol za to. (1) Feedback session - detaljni razgovor o tome šta exactly ne radi u presented concepts. Je li stil, color, complexity, vibe? Što vam se sviđa u competitor logos ili inspiration references? (2) Refined brief - revidirani creative brief sa clearer direction na osnovu vašeg feedbacka. (3) New concepts - kreiramo 2-3 completely new concepts u different direction. Ovo je included u našem process - ne charge extra za new round ako initial concepts missed the mark zbog miscommunication u briefu. (4) Collaborative refinement - ako still nije perfect, možemo做 hybrid approach - combining elements iz different concepts, showing incremental variations. Most important: Open communication throughout. Mi показujemo early sketches i directions prije polished concepts da ensure we're on right track. Red flags: ako after 2-3 completely different concept rounds still nothing resonates, možda issue je unrealistic expectations ili unclear brand identity - možemo pause design i revisit strategy. Refund policy: ako after good-faith attempt (10+ concepts across multiple directions) i revidirani brief still no alignment, možemo part ways sa partial refund (minus research/strategy work completed).
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