E-commerce za Modu i Odjeću

Cijena zavisi od platforme, broja proizvoda i custom features. Basic fashion shop (WooCommerce/Shopify): €2000-4000 (template-based design, do 100 proizvoda setup, basic features). Custom fashion shop: €4000-8000 (custom design, advanced features - wishlist, size guides, Instagram integration, do 500 proizvoda). Premium fashion e-commerce: €8000-15,000+ (bespoke design, AR try-on, mobile app, influencer tools, 1000+ products). Također mjesečni costs: hosting €20-100/mjesec, Shopify subscription €29-299/mjesec, email marketing €20-100/mjesec. Sve cijene su na upit - šaljemo detailed quote nakon što razumijemo vaše potrebe i broj proizvoda.

Zavisi od vašeg budžeta i goals. Shopify: best all-around za fashion - easy setup, beautiful templates, built-in features (Instagram Shopping, POS za stores, abandoned cart recovery). Great za quick launch. Cost: $29-299/mjesec + transaction fees. Preporuka za većinu fashion startups. WooCommerce (WordPress): best za custom design i SEO/content marketing. More flexibility, lower monthly costs (samo hosting), ali zahtijeva more maintenance. Good ako planirate fashion blog, lookbooks, editorial content. Magento: enterprise option za large fashion retailers (1000+ products, high traffic). Very powerful ali expensive i complex. Custom Next.js: best za unique brand experience, ultra-fast performance. Highest upfront cost ali complete control. Recommendation: Start sa Shopify za speed-to-market, migrate na custom later ako needed.

Size chart je critical za fashion e-commerce - reduces returns significantly. Naše rješenje: (1) Detailed size charts - measurements u cm za every size (chest, waist, hips, inseam). (2) Fit guide - opisujemo fit (slim, regular, oversized) i preporučujemo sizing up/down. (3) Model dimensions - pokazujemo koji size model nosi i njegove/njene measurements. (4) Size recommendation quiz - customers answer questions (height, weight, preferred fit) i dobiju recommended size. (5) Customer reviews sa size feedback - "Runs small", "True to size", "Runs large" - crowdsourced size data. (6) Virtual fitting room (advanced) - customers create 3D avatar sa svojim measurements, "try on" clothes virtually. (7) Easy returns policy - ako customer nije siguran, easier je da order i vratе if ne fits. Implementiramo size charts sa pop-up modals, making very visible on product pages.

Da, nudimo fashion product photography ili guidelines kako snimiti sami. Naše usluge: (1) Professional photoshoot - studio setup sa modelima ili mannequins, lighting, styling. €500-2000 za session (50-200 products fotografisano). Includes model shots, flat lays, detail close-ups. (2) DIY photography guide - if you have budget constraints, dajemo detaljne instructions kako snimiti quality photos sa iPhone/DSLR. Lighting setup, styling tips, editing recommendations. (3) Image editing & retouching - background removal, color correction, blemish retouching. €2-10 po image ovisno o complexity. (4) Lifestyle photography - "in use" shots sa models u real-world settings (street, cafe, nature) za homepage i social media. €800-2000 za shoot. Best practice: Invest u quality photography - to je biggest factor u fashion e-commerce conversion rates. Customers can't touch fabrics online, pa photography must sell quality i fit.

Instagram Shopping omogućava customers da shop directly from Instagram posts i Stories - massive opportunity za fashion brands. Setup process: (1) Commerce Manager account - connecting vaш shop (Shopify, WooCommerce) sa Facebook Commerce Manager. (2) Product catalog upload - syncing vaш product catalog sa Instagram. (3) Account approval - Instagram reviews i approves vaш shop (usually 2-3 dana). (4) Product tagging - tagging products u Instagram posts, Stories, Reels. Customers tap tags, see product details, "View on website" button. (5) Instagram Shop tab - dedicated shop section u vašem Instagram profile gdje customers browse catalog. (6) Checkout options - either redirect na vaш website (preferred za flexibility) ili Instagram Checkout (available u some regions). Benefits: Skraćuje path to purchase - customers discover product na Instagram, buy immediately. Ogromna audience - Instagram je critical za fashion discovery. Mi handle entire Instagram Shopping setup, training kako tagovat products, best practices za shoppable posts.

Zavisi od vaše audience i budžeta. Mobile app benefits: (1) Push notifications - instant alerts za sales, new arrivals, back-in-stock items. Much higher open rates nego email. (2) Faster shopping experience - app-specific optimizations, offline browsing. (3) Brand loyalty - app on phone screen = constant reminder. (4) Advanced features - AR try-on, barcode scanning u stores, mobile wallet. (5) Personalization - deeper data collection za better recommendations. Drawbacks: Cost - €5,000-20,000 development + €100-500/mjesec maintenance. Requires customers da download (friction). Needs critical mass of users da justify investment. Our recommendation: Start sa Progressive Web App (PWA) - app-like experience (add to home screen, push notifications, offline mode) without actual app development. Cost: €1000-3000 additional na web shop development. Later, ako vidite strong mobile usage (60%+ traffic from mobile) i engaged customer base, invest u native app. Fashion giants (Zara, H&M, ASOS) imaju apps, ali tek after establishing strong brand. For most fashion startups, excellent mobile-responsive website + PWA je sufficient.

Influencer marketing je key za fashion brands. Naša rješenja: (1) Affiliate program setup - unique discount codes ili tracking links za svakog influencera. Automatic commission calculations. Dashboard gdje influencers vide their sales i earnings. (2) Influencer portal - influencers apply to partner sa vašim brand. Vi approve/reject applications. (3) Product seeding - sending free products influencerima za review/styling. Tracking which items sent to whom. (4) Content rights management - securing rights da reshare influencer content na vašim channels. (5) Performance tracking - measuring ROI od influencer partnerships: sales attributed, engagement rates, audience overlap. (6) Tiered partnerships - micro-influencers (5k-50k followers) vs macro (50k-500k) vs celebrity. Different commission rates i incentives. Tools we integrate: Refersion, UpPromote, LeadDyno za affiliate tracking. Custom influencer CRM. Best practice: Start sa micro-influencers u fashion niche (cost €50-300 po post) prije investing u expensive macro-influencers. Authenticity > reach za fashion. Long-term ambassador relationships > one-off posts.

Tracking key fashion e-commerce metrics: (1) Conversion Rate - % visitors koji purchase. Fashion industry average: 1-3%. Target: 3-5%+ sa optimization. (2) Average Order Value (AOV) - prosječna vrijednost order-a. Increasing AOV through upsells, bundles ("Complete the look"), free shipping thresholds. (3) Return Rate - fashion ima higher return rates (20-30%) zbog fit issues. Minimizing sa better size charts, imagery, descriptions. (4) Cart Abandonment Rate - 70-80% u fashion (high because browsing behavior). Recovering sa email reminders, exit-intent discounts. (5) Customer Lifetime Value (CLV) - koliko customer spends over time. Increasing sa loyalty programs, remarketing. (6) Mobile Conversion Rate - tracking separate od desktop (obično lower). Optimizing mobile experience critical. (7) Time to Purchase - koliko dugo od first visit do purchase. Fashion shoppers often research/browse before buying. (8) Return Visitor Rate - koliko često customers return. Building brand loyalty. (9) Traffic Sources - koje channels drive best customers: Instagram, Google, influencers, email. Analytics tools: Google Analytics 4 sa enhanced e-commerce tracking, Shopify Analytics (if Shopify), heatmaps (Hotjar). Monthly reporting sa insights i optimization recommendations.

Zavisi od vašeg business model i inventory capacity. Preporuke: Fashion boutique (multi-brand ili curated): 50-200 proizvoda za launch. Enough variety za browsing, ali ne overwhelming. Barem 2-3 brands ili collections, multiple categories (tops, bottoms, dresses, outerwear). Own brand fashion label: 20-50 items za first collection. Quality over quantity - better da imate polished, cohesive collection than huge disorganized inventory. Focus na signature pieces. Seasonal drops. Streetwear/hype brand: 10-30 items za drop. Limited edition approach creates urgency. New drops every few months. Fast fashion: 100-500+ items. Rapid turnover, constant new arrivals. Wide variety needed. Luxury/designer: 15-40 items per collection. Each piece carefully curated. Smaller inventory, higher price points. Print-on-demand: Unlimited - no inventory constraints. Can list hundreds of designs. Growth strategy: Start smaller (20-100 items) za manageable launch. Test what sells. Expand catalog based na sales data i customer requests. Easier da scale up than start huge. Important: Quality product photography i descriptions more critical than quantity. 50 beautifully presented items > 500 poor-quality listings.

Returns su reality u fashion e-commerce (20-40% return rate zbog fit/style issues). Naš approach: (1) Clear return policy - prominently displayed. 30-day return window (industry standard). Free returns (if budget allows) ili affordable return shipping. Conditions: unworn, tags attached, original packaging. (2) Easy return process - customer portal gdje initiate return, print shipping label. Step-by-step instructions. Option za exchange (different size/color) instead of refund. (3) Return reasons tracking - understanding WHY customers return (too small, too large, doesn't match description, changed mind). Use data za improving size charts, imagery, descriptions. (4) Store credit option - incentivizing exchange ili store credit over refund (retains revenue). Offering 10% bonus za store credit. (5) Automated refund processing - quick refunds (3-5 business days after receiving return) za customer satisfaction. (6) Quality control - inspecting returned items, identifying damaged/worn items (restocking fee ili refuse refund if policy violated). (7) Restocking - returned items back u inventory quickly. Reducing returns: Better size guides, model dimensions, customer reviews about fit, AR virtual try-on reduce uncertainty. Good return policy actually increases conversions (removes purchase anxiety) despite costs. Technical implementation: Return management apps (ReturnGO, Loop Returns), integration sa shipping carriers, customer portal development.